Major messaging milestone

Blog 100 - lit candles 16x9This post is my 100th contribution to Ericsson’s Networked Society blog. It has been an exciting journey worth a few reflections.

In the three years since my first post, we have seen a strong acceleration in the development of the Networked Society. Out of the seven areas I initially decided to focus on – society, industries, devices, users, video, networks and business models – I have been most surprised by the society, industry and business model areas. Particularly, the momentum for societal change in urban areas and the role and reach of the ICT industry in creating new city concepts is fascinating.

In fact, the evolution of almost all industries is being driven by a paradigm shift to “smart” concepts, with innovation and a determination to leverage technology developing at a pace we have never seen before. All industries are becoming tech dependent, and only the scarcity of science, technology, engineering and math talent is going to slow the pace of evolution in many industries.

But for all the tech innovation going on, I think the largest and most important innovations are taking place in the business model arena – including the radical change in how we purchase physical and digital products/services. Who expected Uber market capitalization in 2014 to pass that of most of the other rental car companies combined?

This has also been a personal journey. When I started as a Networked Society evangelist, my knowledge of social media for professional use was very limited. I used LinkedIn as an address book, did not have a Twitter account, had never written a professional blog post and had no idea what Klout was all about. Since then, I’ve really enjoyed experimenting with content in different formats in order how to reach and then influence an audience. Blogs are a great way to lay out a short story, but it is hard work to attract readers on a recurring basis. The visual component of a blog is also just as important as the text. On Twitter, tweets with links to great content also work best with a good visual attached. And tweeting in a fun and positive tone is the only way stay out of trouble.

Video is also quickly becoming our new slides, i.e., a universal information bearer. And it is the short video format that captures the most attention in the hyper information society. So consider turning more and more of your stories into short videos. All will not go viral, but they will take your message further than text and pictures will do

To sum up my first three years on the blog, here are my personal favorites from my first 100 Networked Society posts:

10. Seventy seven society sketches & statistics – an experiment with holistic format for describing a broad range of market trends
9. When will wireless WOW world’s workers – guestimates of where the future of the mobile enterprise future is headed
8. Creative capillary connectivity – the new type of connectivity the world is about to explore
7. Mchn-Maaachiiine-Mchn, middle man matters – a reflection about how little society in general knows about the “2” in M2M
6. Fantastic FourK future – a reflection on the future of video provided in a video format
5. Waikiki welcome workation world – changing both work and vacation life, and making them hard to separate
4. Significant society shaping started – the very first post, and still very relevant.
3. Little ladies love laptops & LTE – how the youngest generation is affected by tech development
2. Time to turn to third trajectory – new exciting business models for network connectivity beyond voice and data
1. Nascar nights, not normal network needs – an early one on the networked arena experience. The story was later turned into an extreme project video.

I look forward to continuing to engage with you both here on the Networked Society blog, as well as on the recently started Ericsson Cloud & IP blog.

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